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STEPS
TO CREATE
A LOGO DESIGN

ANALYZE THE BUSINESS AND ITS COMPETITORS.

Business analysis is based on the fact that we are looking for all possible information about the client, conduct an in-depth interview and, if possible, go to the production or office. All this helps to understand the atmosphere and get to know the people.

At this stage, we ask a lot of questions to the owner in order to find uniqueness, difference from competitors - they are always there, it's just that the owner may not notice it. Already from the information received, it will be necessary to get the meanings that will form the basis of the concept.

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DEVELOP A CONCEPT.

The concept answers the question “How does the brand behave towards the customer?”. For example, a small business bank is like a best friend who will support you in any situation.

When the concept is formed, it is already easier to select images for it. The main thing is that they differ from competitors, are easy to read and distinguish the business in the market.

BRINGING THE CONCEPT TO LIFE.

To design a logo, it is important at the first stage to use only a pencil and a notepad. So ideas can be quickly sketched in large numbers and selected suitable for the task.

Next, we use the Adobe Illustrator vector program to transfer the sketches to vector format. Often fonts are used for a fee, they can significantly enhance the expressiveness of the logo. Font pairs are selected that convey the nature of the business.